Conducting International and Cross Cultural User Research
with Susan Dray
30thNov '05
About the event
Dr. Susan Dray, of Dray & Associates, Inc., shared some of her insights into how you understand the needs and expectations of diverse audiences around the world, a critical step when creating successful products or interfaces. Conducting usability evaluations and field studies internationally or across different cultures presents several challenges, however. In addition to potential language barriers, user researchers must be aware of the different expectations that participants may have for products from those originally intended, the research must be localised to "fit" the local cultural norms, and the client may need help in understanding and interpreting the findings. All of this requires significantly more planning than user research in one's own country or culture. View the slildes from Susan's talk for an overview of the talk. If you are interested in conducting international user tests look at the self assessment questions to see if you are the right kind of person for this work.
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