Designing for Personas
with Andy Bright
30thMar '10
About the event
Your organisation is developing a new online service. It simply has to be successful. Your competitors have been adding customers and cutting-costs through their web services for years now. How can you ensure your new system meets the needs of your broad audience?
Claire is a 23 years old and has just graduated with a masters degree in Engineering. She's worried about finding a job before her savings are exhausted.
Tim is a recently retired 68 year old. He has built up a wealth of unique knowledge over his career and is now thinking about offering consultancy services to businesses in his sector.
To design effectively for our users we need to know who they are.
Using user research to build composite characters called personas we can define and communicate a deep understanding of our audience, and give our teams the knowledge required to produce a design which is truly focused on supporting user needs (and improving our chance of success).
In this presentation we will:
- Analyse the difficulty of designing effective user interfaces
- Introduce the value of user research and of developing user personas
- Investigate ways to generate personas that effectively communicate user requirements
- Critique the short-fallings of user personas and discuss how they can be overcome
At the end of the session you'll have the knowledge, tools and templates necessary to introduce user personas in to your and your teams designs.
More about the speaker(s)
Andy Bright is a Glasgow-based experience architect and passionate evangelist for user-centered design.
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