Online Qualitative Research - new ways to find out what consumers really think
with Clare Wade, Mindspace
15thSep '09
About the event
'Online focus groups', 'bulletin boards', 'talking sheds', 'communities', 'research via social media' - these are the new buzzwords in consumer research and it's all exciting stuff. However a lot of people are quite muddled about the format and benefits of each, and when and why they should use them.
The existence of the internet/Web 2.0 has given us a range of fantastic new ways to access consumer points of view, beyond the traditional formats of focus groups and depth interviews. This talk explains and clarifies the different methods of online qualitative research that are emerging, with live examples of how they are being used, focusing in particular on Online Audio Focus Groups which are an exciting new development in this market.
More about the speaker(s)
Clare Wade has been involved in research for a long time in various guises, starting as an account planner with London ad agencies and eventually moving into qualitative research full time as an independent consultant based in Fife. Her main area of interest is with anything to do with marketing communications - ads, design, direct mail, websites, branding - as well as customer satisfaction surveys, concept and product development, staff feedback and stakeholder consultation across B2C and B2B markets. The essence of her work is to find out, interpret and use customer feedback to inform business strategy, using the best available research tools for the job.
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